Rethinking Fertility
Brand identity, logo design & animation for a podcast exploring fertility.
Overview
Rethinking Fertility is a podcast from Frozen Orphans, a 501c3 organization. I designed the show's brand identity — including the logo and its animation — giving the podcast a clear voice of its own while staying recognizably part of the parent organization.
Logo design and animation.
Process
The client came in with a handful of examples that captured the direction they were drawn to. Working from those, I delivered a lightweight brand — intentionally lean, easy for a small team to actually use. I guided their team with a very simple framework that fit within the existing branding of the parent organization, Frozen Orphans, so the podcast could stand on its own without drifting from home.
Spreads from the brand guide.
Credits
- Director
- Neel Upadhye
- Podcast Talent
- Emma Waters
- Organization
- Frozen Orphans 501c3